Job Posting Optimization and Best Practices

Posted by Eric Putkonen on 11/08/2016 in Recruiting articles |

The first thing potential job seekers see is the job title.  It is the job titles that come up when searches are done on company job boards and more importantly on career sites (like Monster, Careerbuilder, etc.).  So to stand out and get the best from those pools of talent, it is vitally important to […]

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What is Gravitational Recruiting?

Posted by Eric Putkonen on 04/19/2016 in Recruiting articles |

I think we need to put more thought into trying to create Gravitational Recruiting.  That is, recruiting that pulls in applicants (active and passive) like matter in space to the Earth or the Sun. Currently, we have more of a mindset of just get something out there to be seen.  As if, someone just seeing […]

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Our EVPs Should More Resemble USPs

Posted by Eric Putkonen on 06/16/2015 in Recruiting articles |

If you look up Unique Selling Proposition in Wikipedia, you see this definition: In Reality in Advertising Reeves laments that the USP is widely misunderstood and defines it in three parts, summarized here: Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each […]

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