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Will A/B Testing Be the Next Big Thing in Recruiting?

Posted by Eric Putkonen on 04/25/2017 in NeoRecruiting Talks |

At the end of last year, ERE published an article called “9 Talent-acquisition Trends to Watch for in 2017.”  I was excited to see one of the bullet points was as follows: A/B testing will become a critical factor in the battle for talent. Do fewer candidates drop off during the application process if you […]






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It’s Time to Test Your Application Process

Posted by Eric Putkonen on 08/24/2016 in Recruiting articles |

I won’t be talking about usability, time needed to complete the application, or many other very important topics.  Today I want to focus on a specific test.  A test I think that should be done routinely and regularly. Either a recruiter from a different area, the Recruiting Manager, or even someone in HR should ask […]






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This is What Recruiting Could Learn From Direct Marketing

Posted by Eric Putkonen on 06/29/2015 in Recruiting articles |

In Direct Marketing, marketers send different marketing pieces in the mail…or post ads in print media…or post online on websites…or send emails.  And sales will immediately show the success or failure of the ad.  In direct mail campaigns, number of sales per number of items sent is an important number to track. This is a […]






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