Talent Community: Targeting Active or Passive Candidates?

Posted by Eric Putkonen on 12/07/2015 in Recruiting articles |

Over the years I have worked on establishing new talent communities and I have supported or worked within already established talent communities.  I have also visited other companies’ social media sites and talent communities.  One question comes to mind for me – who are they trying to target?  Active job seekers or people who are […]



What is Wrong With So Many LinkedIn InMails

Posted by Eric Putkonen on 11/19/2015 in Recruiting articles |

I was carefully reading Steven Lowisz’s report, “Real Recruiter InMails to Fictional Passive Candidate on LinkedIn.”  It was a two year study of LinkedIn InMails sent to a fictional Java developer.  I recommend reading it thoroughly. What I did see was that we are far too impersonal, lazy, demanding, and self-centered in our initial messages […]

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The Secret to Succeeding with Talent Community Marketing

Posted by Eric Putkonen on 09/16/2015 in Recruiting articles |

What I refer to exactly is using Facebook, Twitter, Google+, or any other social media outlet to gain followers who we can later recruit or get them to apply.  I have seen many companies try to create Twitter accounts or Facebook pages to attract talent and most fail for the same basic reason…relevance. Put it […]

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