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Who Else Wants to Attract Passive Candidates with Job Posts?

Posted by Eric Putkonen on 02/03/2016 in Recruiting articles |

I have been told many times over the years that recruiting is a sales/marketing position; and yet, we don’t follow the basic 101 principle of selling the benefits, not the features (when it comes to our sales letters/marketing collateral…primarily seen by our job posts, but also our emails, social media, etc. etc.). Said another way, […]

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Our EVPs Should More Resemble USPs

Posted by Eric Putkonen on 06/16/2015 in Recruiting articles |

If you look up Unique Selling Proposition in Wikipedia, you see this definition: In Reality in Advertising Reeves laments that the USP is widely misunderstood and defines it in three parts, summarized here: Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each […]

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