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Words Matter: Recruitment Copywriting 101

Posted by Eric Putkonen on 02/28/2017 in Recruiting articles |

If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan.  It is a book that many marketers would be familiar with and the content is backed by scientific studies. One of the sections of the book is about the power of words.  The most powerful word that can be […]

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Job Posting Optimization and Best Practices

Posted by Eric Putkonen on 11/08/2016 in Recruiting articles |

The first thing potential job seekers see is the job title.  It is the job titles that come up when searches are done on company job boards and more importantly on career sites (like Monster, Careerbuilder, etc.).  So to stand out and get the best from those pools of talent, it is vitally important to […]

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What is Gravitational Recruiting?

Posted by Eric Putkonen on 04/19/2016 in Recruiting articles |

I think we need to put more thought into trying to create Gravitational Recruiting.  That is, recruiting that pulls in applicants (active and passive) like matter in space to the Earth or the Sun. Currently, we have more of a mindset of just get something out there to be seen.  As if, someone just seeing […]

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Creating Job Descriptions That Show Meaningful Work

Posted by Eric Putkonen on 10/22/2015 in Personal / About Me, Recruiting articles |

People tend to underestimate and undervalue the power of meaning in work.  People don’t understand the magnitude of the importance of meaningful work. Behavioral economist Dan Ariely presented two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work in a Ted Talk he gave at TEDxRiodelaPlata.  His experiments didn’t even […]

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My Favorite Job Post of All Time

Posted by Eric Putkonen on 10/14/2015 in Recruiting articles |

I am writing about job posts again, but it is what is primarily seen by potential candidates – active or passive.   Often, it is the first thing seen. Think about it, a great professional who is not currently looking for a new job has a really bad day at work and decides to test […]

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How to Make Recruiting Content That Really Works

Posted by Eric Putkonen on 09/04/2015 in Recruiting articles |

Recently, I read an article by James Ellis called “Moneyball Recruiting: Winning a Rigged Game.”  It is a very good article that says the recruiting game could be won through content. He also said the first five pieces of recruiting content published should be:  Why I Love This Company, written (not ghostwritten) by the owner/CEO […]

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This is What Recruiting Could Learn From Direct Marketing

Posted by Eric Putkonen on 06/29/2015 in Recruiting articles |

In Direct Marketing, marketers send different marketing pieces in the mail…or post ads in print media…or post online on websites…or send emails.  And sales will immediately show the success or failure of the ad.  In direct mail campaigns, number of sales per number of items sent is an important number to track. This is a […]

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