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Why Are We Still Using Stock Photos on Our Careers Sites?

Posted by Eric Putkonen on 03/14/2017 in Recruiting articles |

I pretty consistently read the articles on ERE and have done so for years.  Many of the articles are geared towards showing innovation in recruiting and how we could all be doing things better.  Other times, you get articles that tell you things that are obvious but so many companies still are behind the ball […]

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Words Matter: Recruitment Copywriting 101

Posted by Eric Putkonen on 02/28/2017 in Recruiting articles |

If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan.  It is a book that many marketers would be familiar with and the content is backed by scientific studies. One of the sections of the book is about the power of words.  The most powerful word that can be […]

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What is Gravitational Recruiting?

Posted by Eric Putkonen on 04/19/2016 in Recruiting articles |

I think we need to put more thought into trying to create Gravitational Recruiting.  That is, recruiting that pulls in applicants (active and passive) like matter in space to the Earth or the Sun. Currently, we have more of a mindset of just get something out there to be seen.  As if, someone just seeing […]

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What is Wrong With So Many LinkedIn InMails

Posted by Eric Putkonen on 11/19/2015 in Recruiting articles |

I was carefully reading Steven Lowisz’s report, “Real Recruiter InMails to Fictional Passive Candidate on LinkedIn.”  It was a two year study of LinkedIn InMails sent to a fictional Java developer.  I recommend reading it thoroughly. What I did see was that we are far too impersonal, lazy, demanding, and self-centered in our initial messages […]

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My Favorite Job Post of All Time

Posted by Eric Putkonen on 10/14/2015 in Recruiting articles |

I am writing about job posts again, but it is what is primarily seen by potential candidates – active or passive.   Often, it is the first thing seen. Think about it, a great professional who is not currently looking for a new job has a really bad day at work and decides to test […]

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Recruiting Videos – a Peek into Culture & Brand

Posted by Eric Putkonen on 09/10/2015 in Recruiting articles |

One of the things I am passionate about is recruiting videos.  Videos have an amazing potential for connecting with our ideal candidates and increase the quality of hire. In the recession years from about 2008 to 2010, I and nearly all the recruiters I knew where out of work.  Few companies were hiring recruiters and […]

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How to Make Recruiting Content That Really Works

Posted by Eric Putkonen on 09/04/2015 in Recruiting articles |

Recently, I read an article by James Ellis called “Moneyball Recruiting: Winning a Rigged Game.”  It is a very good article that says the recruiting game could be won through content. He also said the first five pieces of recruiting content published should be:  Why I Love This Company, written (not ghostwritten) by the owner/CEO […]

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Why is Missing in Most Job Posts and Initial Conversations

Posted by Eric Putkonen on 08/23/2015 in Personal / About Me, Recruiting articles |

After recently watching a TED Talk called “How Great Leaders Inspire Action” by Simon Sinek, I was struck how the same concepts are immediately applicable to our job posts and how we pitch the jobs we recruit for. In the video, Simon Sinek shared his golden circle and the following definition of terms: What – […]

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Why Your Job Titles Hinder Your Recruiting

Posted by Eric Putkonen on 07/09/2015 in Recruiting articles |

Copywriters know that the most important part of an advertisement is the headline.  The majority of the public reads little else when deciding whether or not they are interested. Recruiter’s have something that is equivalent to a headline in an advertisement…the job titles of our job posts.  This is the first thing potential candidates see, […]

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This is What Recruiting Could Learn From Direct Marketing

Posted by Eric Putkonen on 06/29/2015 in Recruiting articles |

In Direct Marketing, marketers send different marketing pieces in the mail…or post ads in print media…or post online on websites…or send emails.  And sales will immediately show the success or failure of the ad.  In direct mail campaigns, number of sales per number of items sent is an important number to track. This is a […]

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