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Why Your Job Titles Hinder Your Recruiting

Posted by Eric Putkonen on 07/09/2015 in Recruiting articles |

Copywriters know that the most important part of an advertisement is the headline.  The majority of the public reads little else when deciding whether or not they are interested. Recruiter’s have something that is equivalent to a headline in an advertisement…the job titles of our job posts.  This is the first thing potential candidates see, […]

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This is What Recruiting Could Learn From Direct Marketing

Posted by Eric Putkonen on 06/29/2015 in Recruiting articles |

In Direct Marketing, marketers send different marketing pieces in the mail…or post ads in print media…or post online on websites…or send emails.  And sales will immediately show the success or failure of the ad.  In direct mail campaigns, number of sales per number of items sent is an important number to track. This is a […]

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