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Words Matter: Recruitment Copywriting 101

Posted by Eric Putkonen on 02/28/2017 in Recruiting articles |

If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan.  It is a book that many marketers would be familiar with and the content is backed by scientific studies. One of the sections of the book is about the power of words.  The most powerful word that can be […]






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Job Posting Optimization and Best Practices

Posted by Eric Putkonen on 11/08/2016 in Recruiting articles |

The first thing potential job seekers see is the job title.  It is the job titles that come up when searches are done on company job boards and more importantly on career sites (like Monster, Careerbuilder, etc.).  So to stand out and get the best from those pools of talent, it is vitally important to […]






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Reviewing Careerbuilder’s Annual Surveys of Job Seekers

Posted by Eric Putkonen on 10/06/2016 in Recruiting articles |

I was reading Careerbuilder’s report, “How to Rethink the Candidate Experience and Make Better Hires,” this week and saw some interesting things.  In today’s post I will go over a few of the things… 1. More candidates (74%) want to see salary than any other feature in a job posting. Not a big surprise, but […]






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What is Gravitational Recruiting?

Posted by Eric Putkonen on 04/19/2016 in Recruiting articles |

I think we need to put more thought into trying to create Gravitational Recruiting.  That is, recruiting that pulls in applicants (active and passive) like matter in space to the Earth or the Sun. Currently, we have more of a mindset of just get something out there to be seen.  As if, someone just seeing […]






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Help Applicants With Visas to Know Which Jobs to Apply

Posted by Eric Putkonen on 03/02/2016 in Recruiting articles |

If you are a recruiter in the IT space, you already know that certain skill-sets are dominated by people that are in the United States working under a work visa.  When the time comes when a hiring manager says he will get the necessary internal approvals and take on the costs of visa transfers (and […]






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How Recruiting Internally Makes Employees Feel Unvalued

Posted by Eric Putkonen on 02/18/2016 in Recruiting articles |

I am a major supporter of promoting from within and careers tracks and such.  I think it is a great thing when people grow within the company and stay for years working their way up the chain. But we are also likely disenfranchising other employees and making them feel unvalued and without hope of a […]






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Who Else Wants to Attract Passive Candidates with Job Posts?

Posted by Eric Putkonen on 02/03/2016 in Recruiting articles |

I have been told many times over the years that recruiting is a sales/marketing position; and yet, we don’t follow the basic 101 principle of selling the benefits, not the features (when it comes to our sales letters/marketing collateral…primarily seen by our job posts, but also our emails, social media, etc. etc.). Said another way, […]






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Creating Job Descriptions That Show Meaningful Work

Posted by Eric Putkonen on 10/22/2015 in Personal / About Me, Recruiting articles |

People tend to underestimate and undervalue the power of meaning in work.  People don’t understand the magnitude of the importance of meaningful work. Behavioral economist Dan Ariely presented two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work in a Ted Talk he gave at TEDxRiodelaPlata.  His experiments didn’t even […]






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My Favorite Job Post of All Time

Posted by Eric Putkonen on 10/14/2015 in Recruiting articles |

I am writing about job posts again, but it is what is primarily seen by potential candidates – active or passive.   Often, it is the first thing seen. Think about it, a great professional who is not currently looking for a new job has a really bad day at work and decides to test […]






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Why is Missing in Most Job Posts and Initial Conversations

Posted by Eric Putkonen on 08/23/2015 in Personal / About Me, Recruiting articles |

After recently watching a TED Talk called “How Great Leaders Inspire Action” by Simon Sinek, I was struck how the same concepts are immediately applicable to our job posts and how we pitch the jobs we recruit for. In the video, Simon Sinek shared his golden circle and the following definition of terms: What – […]






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