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Job Posting Optimization and Best Practices

Posted by Eric Putkonen on 11/08/2016 in Recruiting articles |

The first thing potential job seekers see is the job title.  It is the job titles that come up when searches are done on company job boards and more importantly on career sites (like Monster, Careerbuilder, etc.).  So to stand out and get the best from those pools of talent, it is vitally important to […]

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What is Wrong With So Many LinkedIn InMails

Posted by Eric Putkonen on 11/19/2015 in Recruiting articles |

I was carefully reading Steven Lowisz’s report, “Real Recruiter InMails to Fictional Passive Candidate on LinkedIn.”  It was a two year study of LinkedIn InMails sent to a fictional Java developer.  I recommend reading it thoroughly. What I did see was that we are far too impersonal, lazy, demanding, and self-centered in our initial messages […]

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Why Your Job Titles Hinder Your Recruiting

Posted by Eric Putkonen on 07/09/2015 in Recruiting articles |

Copywriters know that the most important part of an advertisement is the headline.  The majority of the public reads little else when deciding whether or not they are interested. Recruiter’s have something that is equivalent to a headline in an advertisement…the job titles of our job posts.  This is the first thing potential candidates see, […]

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