What is Gravitational Recruiting?

Posted by Eric Putkonen on 04/19/2016 in Recruiting articles |

I think we need to put more thought into trying to create Gravitational Recruiting.  That is, recruiting that pulls in applicants (active and passive) like matter in space to the Earth or the Sun. Currently, we have more of a mindset of just get something out there to be seen.  As if, someone just seeing […]

Tags: , , , , , , , , ,


Creating Job Descriptions That Show Meaningful Work

Posted by Eric Putkonen on 10/22/2015 in Personal / About Me, Recruiting articles |

People tend to underestimate and undervalue the power of meaning in work.  People don’t understand the magnitude of the importance of meaningful work. Behavioral economist Dan Ariely presented two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work in a Ted Talk he gave at TEDxRiodelaPlata.  His experiments didn’t even […]

Tags: , , , , , ,


Our EVPs Should More Resemble USPs

Posted by Eric Putkonen on 06/16/2015 in Recruiting articles |

If you look up Unique Selling Proposition in Wikipedia, you see this definition: In Reality in Advertising Reeves laments that the USP is widely misunderstood and defines it in three parts, summarized here: Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each […]

Tags: , , ,

Copyright © 2015-2018 NeoRecruiter All rights reserved.
This site is using the Desk Mess Mirrored theme, v2.5, from BuyNowShop.com.