Words Matter: Recruitment Copywriting 101

Posted by Eric Putkonen on 02/28/2017 in Recruiting articles |

If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan.  It is a book that many marketers would be familiar with and the content is backed by scientific studies. One of the sections of the book is about the power of words.  The most powerful word that can be […]

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Job Posting Optimization and Best Practices

Posted by Eric Putkonen on 11/08/2016 in Recruiting articles |

The first thing potential job seekers see is the job title.  It is the job titles that come up when searches are done on company job boards and more importantly on career sites (like Monster, Careerbuilder, etc.).  So to stand out and get the best from those pools of talent, it is vitally important to […]

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My Favorite Job Post of All Time

Posted by Eric Putkonen on 10/14/2015 in Recruiting articles |

I am writing about job posts again, but it is what is primarily seen by potential candidates – active or passive.   Often, it is the first thing seen. Think about it, a great professional who is not currently looking for a new job has a really bad day at work and decides to test […]

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How to Make Recruiting Content That Really Works

Posted by Eric Putkonen on 09/04/2015 in Recruiting articles |

Recently, I read an article by James Ellis called “Moneyball Recruiting: Winning a Rigged Game.”  It is a very good article that says the recruiting game could be won through content. He also said the first five pieces of recruiting content published should be:  Why I Love This Company, written (not ghostwritten) by the owner/CEO […]

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Why Your Job Titles Hinder Your Recruiting

Posted by Eric Putkonen on 07/09/2015 in Recruiting articles |

Copywriters know that the most important part of an advertisement is the headline.  The majority of the public reads little else when deciding whether or not they are interested. Recruiter’s have something that is equivalent to a headline in an advertisement…the job titles of our job posts.  This is the first thing potential candidates see, […]

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