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Words Matter: Recruitment Copywriting 101

Posted by Eric Putkonen on 02/28/2017 in Recruiting articles |

If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan.  It is a book that many marketers would be familiar with and the content is backed by scientific studies. One of the sections of the book is about the power of words.  The most powerful word that can be […]

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Often Recruiters Can Never Truly Be a Partner

Posted by Eric Putkonen on 02/16/2017 in Recruiting articles |

I have been a recruiter for a long time and spoken with a lot of my peers about this.  In the end, I think Human Resources/Talent Acquisition has messed up the possibility of being partners to many hiring managers.  We keep saying hiring managers are our primary customers.  There is a difference between customers and […]

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